Phood Solutions

Phood provides foodservice professionals with a software solution designed to reduce pre-consumer food waste by up to 50%. By tracking food waste generated in back-of-house operations, the platform collects and analyzes data to identify waste patterns and trends. These insights empower kitchen managers and directors to understand where, when, and how food waste occurs, enabling them to implement targeted strategies for reduction.

My role at Phood was highly multidisciplinary. I was responsible for creating all internal and external visual assets, including social media content, trade show materials and exhibits, informational brochures, branded collateral, software wireframes, and website design mockups. Beyond design, I also contributed to strategic initiatives, helping develop new product platforms focused on food donation systems and consumer education programs aimed at promoting sustainability and reducing food waste.

Several versions of 5x7 fliers shared at tabling events.