Globe Events Brand System

Art Direction

Challenge: Develop an event branding system that feels cohesive across the Globe Events portfolio while also allowing each event to maintain a distinct, flexible visual identity.

Role: Lead art direction of a design contractor for Globe Events’ tentpole experiences to establish a scalable typography system for event logos and supporting text that remains consistent across all Globe Events properties. Each event is paired with custom artwork tailored to its subject matter and audience, resulting in impactful brand experiences across every touchpoint.

Presently, I oversee the execution of event branding across on-site print and digital signage, promotional campaigns, and attendee-facing materials, while mentoring and directing a junior designer to ensure consistency and quality. My scope includes digital and print advertising across multiple publications, social and email marketing campaigns, event landing pages, printed programs, video graphics, guest badges, and environmental graphics.

In parallel, I manage asset organization and workflows across departments, collaborating closely with events, design, and marketing teams, as well as external vendors, to ensure all deliverables align with brand standards, production requirements, and project timelines.

Globe Summit

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Health Equity Summit