Globe Events Brand System
Art Direction
Lead art direction for Globe Events’ tentpole experiences, translating externally developed event identities into cohesive, high-impact brand systems across every touchpoint. I oversee the application of event branding across on-site print and digital signage (customized per venue), promotional campaigns, and attendee-facing materials while directing a junior designer in consistent execution. My scope spans digital and print advertising across multiple publications, social and email campaigns, event landing pages, printed programs, and guest badges. In parallel, I manage asset organization across departments and collaborate closely with events, design, and marketing teams, as well as external vendors, to ensure all materials meet brand standards, production specs, and deadlines.
Globe Summit
Working Mothers Summit
Future of Medicine
Health Equity Summit
