Kelsey Rogers
Designer. Collector. Storyteller.
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Snapple Marketing Campaign

Snapple Marketing Campaign

 

the plans book was presented to the judges at the competition, which included leadership from the Dr.Pepper Snapple Group

 

National Student Advertising Competition

2016 District Finalists

As a part of the creative team in a Marketing course dedicated to the competition, I helped develop this campaign for NSAC 2016. Our team created a fully integrated marketing and advertising campaign for Snapple, the client for this year's competition, over an intense and rewarding 6 months. Our team took 3rd place overall in District 1.

My specific contributions to this team effort include the following:

  • Assisted in the development of campaign concepts for Snapple
  • Generated ideas for static advertisements for our campaign
  • Produced several static advertisements
  • Produced animatic representations of our television advertisement
  • Utilized Adobe Photoshop and Illustrator to create various components of the campaign, including a mock-up version of an Augmented Reality feature, social media graphics, and elements of the TV spot.